My name is Francesco Susca, and I am an expert in Business and Marketing Automation. For over 10 years, I have been guiding companies towards improving their business through sales-oriented process automation.

Let me briefly share my story and how I got here. It all started with an unusual passion: since I was young, my mission has always been to automate anything in my path to achieve maximum profit.

Over the years and with field experience, I quickly realized that business is no exception: automating key processes amplifies the expected results, but only if done methodically and without overlooking any detail.

Of course, I didn’t understand this immediately. First, I refined my mindset through Engineering studies and started working “with” and “within” companies, understanding their processes, foundations, and mechanisms from the inside.

This led me to specialize as a Management Engineer, with a thesis in Marketing and e-Business Models.

However, manually applying these processes wasn’t enough for me: over time, some of them tended to become repetitive time-wasters for companies.

This is why I focused on Marketing Automation, getting certified in America and other parts of the world on the strategies and the most important tools and CRMs on the market.